In order for a religion or idea to spread it need to take shape. It needs to find places that it can be shared. It needs to find ways to get over and past the existing noise or barriers. And finally, it needs to not just be broadcast but also to find ears willing to listen and engage.
"A Moment of Silence". Well thank you for that null moment for us to share our message.
"In God We Trust". Well thank you for being submissive to the null god. We are happy to spread the word about your unconditional surrender.